Recorded on 21 September 2017
Presenter/Rick Herrick, who founded Salt Branding on 1 January 2001, held strategy and management positions at Chiat/Day, Saatchi & Saatchi, and Interbrand, and was also a founder of digital publisher MightyWords (acquired by Barnes & Noble). Believing that creativity and business go hand in hand, Herrick majored in Music and Economics at Dartmouth, and attended NYU’s Management Institute. Herrick’s branding experience spans Global 2000’s to start-ups.
Solution provider / Salt Branding, is a full-service brand consultancy headquartered in San Francisco. Since 2001, the Salt team has had the pleasure of working with many Fortune 500’s and disruptive start-ups. We work at the intersection of brand and digital, helping ambitious leaders define and express what makes their business truly essential.