Webinars & Podcasts

Solution Provider Webinar: Deskless Not Voiceless: How to Connect Your Frontline with Corporate

Recorded on 15 January 2020

The way we work has changed and now more than ever, connecting the entire business and ensuring everyone has a voice is critical to business success. According to recent Workplace by Facebook research, 53 percent of frontline workers feel voiceless, only 14 percent feel connected to the HQ, and 3 percent connected to c-suite leaders.

Join us for this webinar to hear how companies like yours are building more connected organizations by putting their people at the heart of their strategy.

In this webinar you will learn:

  • What it takes to connect your entire workforce.
  • How to foster a culture of innovation.
  • When collaboration is most effective.
  • Why community matters for all employees.

Here is a link to the slides for your reference.

Presenter/Abby Guthkelch, serves as the global communication solutions lead and communication industry expert for the Workplace by Facebook team. Her focus is on advising our customers on communication best practices, trends and thought leadership, as well as working closely with our engineering and product management teams specifically, with our comms customers in mind. Prior to Workplace, Guthkelch has held a number of senior level comms & marketing roles both in-house and agency side—most recently as the global head of social media engagement at HSBC, and Ketchum’s UK head of digital. Guthkelch has over 15 years’ experience as a multi-industry, multi-channel content strategist and was ranked amongst the Top 25 marketing innovators in EMEA in 2017. Outside of work, she is an avid traveller and photographer; and will be heading to Japan in October to support her team—Ireland—at the Rugby World Cup.

Sponsor/Workplace by Facebook,is a communication and collaboration platform for businesses. It uses familiar Facebook features like chat, video calling, posts and groups to connect everyone in an organization. The platform is designed to make business better by building strong internal communities and by helping companies become better connected. This is done by offering open channels for feedback and collaboration through comments, reactions, and likes, as well as polls to gauge employee sentiment.

Khyla Flores

Khyla Flores is associate editor for IABC’s content department.

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