Webinars & Podcasts

Solution Provider Webinar: From Zero to Hero: How to Get Your Executive Team Connected, Active and Engaged

Recorded on 19 September 2019

Employees want and expect open, visible and accessible leaders. Recently published research by Brunswick Group, shows that leadership transparency and accessibility has a significant impact on employee retention.

Join us for this webinar to hear how companies like yours are mobilizing their executive teams to turn their organizations into connected companies with highly engaged workforces that ultimately impacts business success.

In this webinar you will gain insights on:

  • The importance of accessible executive communication.
  • The stages to becoming an engaged executive.
  • How to strengthen corporate culture and community.
  • What good executive communication looks like.

Here is a link to the slides for your reference.

Presenter/Abby Guthkelch, is the communication industry expert for the Workplace team, globally. Her focus is on advising Workplace customers on communication best practice, trends and thought leadership, and works closely with our engineering and product management teams specifically with our communications customers in mind. Prior to Workplace, Guthkelch held a number of senior level comms & marketing roles both in-house and agency—most recently as global head of social media at HSBC, and Ketchum’s U.K. head of digital. She has over 15 years’ experience as a multi-industry, multi-channel content strategist and was ranked amongst the Top 25 marketing innovators in EMEA in 2017.

Sponsor/Workplace by Facebook, is a communication and collaboration platform for businesses. It uses familiar Facebook features like chat, video calling, posts and groups to connect everyone in an organization. The platform is designed to make business better by building strong internal communities and by helping companies become better connected. This is done by offering open channels for feedback and collaboration through comments, reactions, and likes, as well as polls to gauge employee sentiment.

Khyla Flores

Khyla Flores is associate editor for IABC’s content department.

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