Recorded on 1 May 2019
While email remains an essential tool for business communication, email overload and employee engagement present real challenges. It is no surprise so many go unopened or unread.
Being an effective communicator means knowing how to craft a corporate email that not only reaches the intended audience but is also read and understood.
PoliteMail’s 2018 Benchmark Report with email data analysis from over 350 million email messages provides key insights to increase your readership.
In this session you’ll learn:
- Best practices based on data insights from 350 million internal emails.
- How your content, including images, text and links influence readership.
- How distribution and timing can boost engagement.
- The impact of mobile and how to get your messages read.
Here is a link to the slides for your reference.
Presenter/Michael DesRochers is the founder and managing director of PoliteMail Software, a provider of email measurement and analytics software for Microsoft Outlook and Exchange. Today, PoliteMail is used by 27 percent of the largest U.S. organization. Prior to founding PoliteMail, DesRochers spent 15 years as a CEO of a 75-person agency of communication professionals.
Sponsor/PoliteMail’s mission is to empower every person and every organization on the planet to achieve more. Yammer helps organizations reach their strategic goals by connecting and empowering employees to start conversations, share knowledge, and build communities.