Recorded 27 July 2017
One of the most profound changes in business communication is the shift in how information is gathered, shared and consumed. Every citizen with an iPhone can now be a war correspondent, a cultural critic, or a judge of right and wrong—and with a virtually infinite audience to tell “their story.” Further, these freelance content generators are unconstrained by the checks and balances of proper journalism: Editorial review, fact checking, and a pursuit of balanced reporting, context and ethics.
This all leaves business communicators in a precarious, but nonetheless manageable, position of being prepared for rapid response and engagement with stakeholders to set the record straight when confronted with inaccurate, misleading or truly damaging information. Preparing for these scenarios has been well addressed at forums like this and others.
I would argue that purely being prepared doesn’t go far enough in today’s communication environment. Yes, business leaders and communicators must certainly be prepared, but this cannot be limited to just response plans and crisis management teams. It is incumbent on businesses today to do a much better job anticipating, forecasting and seeing around corners to predict what the next crisis or disruptive event will be—and to take the steps to make sure it never happens in the first place.
In this webinar, we will discuss:
- Lessons learned from avoidable crisis situations.
- Implications for crisis management today.
- Best practices.
Presenter/Michael Law, is a public affairs campaign strategist, crisis management counselor and seasoned corporate communicator. He has more than 25 years of experience counseling governments, public and private companies, non-profit organizations and trade associations, particularly in times of complex regulatory challenges, organizational change or crisis. Before starting Summit Strategy Group, Law worked at Burson-Marsteller as U.S. president in 2013-2014, and served as U.S. CEO in 2015 and 2016. Prior to joining Burson-Marsteller, he spent nine years with Ogilvy Public Relations’ West Coast operations, also holding senior executive roles at Ogilvy in Southeast Asia, China and Washington, D.C. Before joining Ogilvy, Law worked for the United States Department of Justice.
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