Recorded 23 May 2017
In a single week, Pepsi pulled down a major ad campaign, the president’s press secretary was forced to apologize, and United Airlines experienced a $1.4 Billion dollar drop in their stock value because of the viral video showing a passenger being dragged from a plane.
The common factor: Social media brought pressure on each of these entities in ways that none of them were prepared to face.
This is the changing face of crisis in the digital age. Are you prepared? Are you ready?
Crisis communications expert Gerard Braud, will guide you through a series of case studies to examine what best practices in the digital age looks like. Then you’ll get insight to his 5-step sunny day strategies that will guide you on your darkest day.
In this webinar you will:
- Discover why speed is more important than ever before
- Examine the complex role of social media in a crisis
- Learn how to prepare today for tomorrow’s unknown
Presenter/Gerard Braud, CSP, Fellow IEC (Jared Bro), has seen every kind of crisis imaginable from his front row seat as a journalist. You may have seen him on CNN, NBC, CBS or even The Weather Channel. After 15 years on the front lines, in 1994 he left TV news to travel the world helping organizations communicate more effectively when “it” hits the fan. He is the go-to expert for organizations on 5 continents. In addition to being a sought after speaker, he is also the author of Don’t Talk to the Media Until… 29 Secrets You Need to Know Before You Open Your Mouth to a Reporter.
Solution provider: RockDove Solutions, developed the award-winning crisis app, In Case of Crisis, that gives you and stakeholders the ultimate speed of response when you need it most. The crisis app provides fingertip access and immediate activation of your crisis reponse plans and teams. In Case of Crisis is used by over 750 public and private institutions globally. To improve your speed of response in a crisis visit: www.rockdovesolutions.com or call 1-800-787-1639.