Webinars & Podcasts

Solution Provider Webinar: Top Strategies for Evolving Your Communication Approach

Recorded on 22 August 2019

More and more companies are shifting from siloed, one-way information pushes to effective conversations and collaboration across their global and frontline teams.

Join us for this webinar to hear how companies like yours are applying key strategies for improving their approach to communication.

You’ll gain insights on how to:

  • Empower employee engagements to work smarter and better together.
  • Connect cross-functional teams to create great customer experience.
  • Strengthen corporate culture and community.
  • Drive business efficiencies that impact the bottom line.

Here is a link to the slides for your reference.

Presenter/Abby Guthkelch, serves as the global communication solutions lead and communication industry expert for the Workplace by Facebook team. Her focus is on advising our customers on communication best practices, trends and thought leadership, as well as working closely with our engineering and product management teams specifically, with our comms customers in mind.
Prior to Workplace, Guthkelch has held a number of senior level comms & marketing roles both in-house and agency side—most recently as the global head of social media engagement at HSBC, and Ketchum’s UK head of digital. Guthkelch has over 15 years’ experience as a multi-industry, multi-channel content strategist and was ranked amongst the Top 25 marketing innovators in EMEA in 2017. Outside of work, she is an avid traveller and photographer; and will be heading to Japan in October to support her team—Ireland—at the Rugby World Cup.

Sponsor/Workplace by Facebook,is a communication and collaboration platform for businesses. It uses familiar Facebook features like chat, video calling, posts and groups to connect everyone in an organization. The platform is designed to make business better by building strong internal communities and by helping companies become better connected. This is done by offering open channels for feedback and collaboration through comments, reactions, and likes, as well as polls to gauge employee sentiment.

Khyla Flores

Khyla Flores is associate editor for IABC’s content department.

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