Webinars & Podcasts

Storytelling Accelerates Your Message!

Presented by Marilyn Barefoot

The only thing that really matters when engaging with an audience is making them feel something! Storytelling at its core is how humans communicate. In business, telling a personal story to make a point is the most compelling way to deliver your message. Messages delivered as stories can be up to 22 times more memorable than just facts. Emotion is truly the fast lane to the brain … particularly in a virtual world!

In this high-energy, hands-on workshop, guests will learn and apply storytelling skills that will teach them:

  • How to engage and connect with the audience through well told stories
  • The fine art and science of story structure
  • When and how to use stories effectively

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Membership Required

An IABC membership is required to view at least a portion of this content.

Join to continue reading

Already a member? Login

Presenter / Leader in business for over 30 years and three-time nominee of Rotman’s Canadian Woman Entrepreneur of the Year Award, Marilyn Barefoot is one of the most sought-after innovators and creative problem solvers. As a speaker, coach and ideator, Marilyn’s unique ability to reinvigorate, revitalize and problem solve creatively has helped a broad spectrum of companies jump over their biggest hurdles.

Marilyn’s previous experience as CEO of SquarePeg Inc., and in senior leadership positions at some of the world’s largest global agencies (BBDO, Cossette, Vickers & Benson, Bozell Palmer Bonner), led her to create countless award-winning campaigns for tier-one companies including: Coca-Cola, McDonald’s, General Mills, Nike and Microsoft. Marilyn’s firsthand knowledge of business leadership cultivated her ability to lead other leaders, galvanizing the strengths of CEOS and associates alike. Marilyn brings a dynamic mix of extensive experience, training and passion for creative problem solving to her high-energy sessions. All of which have a proven track record for producing powerful results.

Morgan Manghera

Morgan Manghera is the senior content associate for IABC.

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