Study Points To New Roles For Communication Professionals


The latest Communication and Public Relations Generally Accepted Practices (GAP) study from the University of Southern California, Annenberg, found that core responsibilities in communication and public relations are expanding with the wider adoption of social media and measurement. In this CW Radio interview, CW Executive Editor Natasha Nicholson talks with Burghardt Tenderich, Ph.D., associate professor at USC Annenberg’s School for Communication and Journalism, about what the findings of the GAP study mean for communication careers.