Why do many well-intentioned business plans fail to deliver, despite the time and resources invested in them? Rhonda Rathje, a seasoned veteran of public relations, attributes it to a breakdown in the project management process.
In an interview with CW Associate Editor Khyla Flores, Rathje explains that project management is noted as one of the top five competencies for a successful internal communication practitioner. She believes that by improving your overall management skills, you can enhance your overall marketability. Rathje also clues us in on some of the best practices for developing or enhancing your project management skills.