Case Studies

Suncorp Six Weeks of Service Festival

Type: Case Studies
Topic: Community and Customer Relations
By jburnette-lemon
29 September 2016

gq-logoThe Six Weeks of Service Festival was designed to educate and embed a common customer service language across the Suncorp Bank business — leveraging the methodology developed by international customer service thought leader Ron Kaufman and other programs already rolled out across the Suncorp Group. The program consisted of several phases from education and training through to embedding messages via a six-week series of engaging activities that amplified the desired standards and behaviours.



jburnette-lemon Jessica Burnette-Lemon is CW’s senior editor.

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