Survey of Generational Communication Differences Around the Globe


This IABC Research Foundation study, sponsored by Deloitte Consulting, identifies trends in the way businesses communicate with diverse age groups in industrialized countries and emerging economies around the world. Researchers Mathew Greenwald & Associates address how Gen Y and Boomers differ in their preferences for employer communications and engagement methods and their expectations of and satisfaction with employer communications in a range of specific areas. The report also addresses what changes Gen Y professionals feel are needed to improve engagement and teamwork.