Webinars & Podcasts

Tapping the Power of Employees as Brands

Recorded on 30 April 2015

The workforce and workplace dynamics have changed significantly. Most employees are inclined to self-identify and be their own personal brands. Communicators therefore need new skills for the future, a knack for tapping talent, and an interest to let go and step up their ownership.

With greater expectations of corporate communicators and leaders means having the maturity and confidence in your employees’ abilities to do the best for your brand. Understand evolving trends and expectations to tap their potential and partner with them to promote your organization’s brand. Learn how investing in branding your employees can have a significantly higher value for the business than focusing on the employer brand.

In this webinar, you will learn:

  • What more you can do to help your employees’ brands advocate for your organization.
  • Risks involved in engaging employees to promote the brand.
  • How you can partner to make your employees’ best selves enhance your brand.

Presenter/Aniisu K. Verghese is an internal communication expert and author with over fifteen years of experience in the evolving internal communication and social media domains. He currently serves as the corporate communication lead at Tesco HSC. Aniisu blogs on internal communication at Intraskope and conducts workshops on internal communication.

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Khyla Flores

Khyla Flores is associate editor for IABC’s content department.

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