New & Next

The AI Playbook for Communication Professionals

Artificial intelligence (AI) is going to change the way we do business and work as communication professionals. In fact, the revolution has already begun. For communication professionals, it promises to take care of all the mundane tactical activities we currently handle, freeing us to focus on demonstrating our value through the more strategic activities that machines cannot—like influencing the C-suite, connecting our organization’s audiences and stakeholders and creating meaning in a world fraught with change.

But we can’t afford to wait any longer. When our organizations seek advice on how best to communicate about AI, we need to be ready to ask the right questions and advise on the right approach. We also need to know what technology is being used and how it will impact on our organizations’ stakeholders. Not only do we need to be ready to communicate about AI, but we need to be ready to explore AI in the context of our communication work. So start thinking about what’s ahead and how this can help you in your role as a communication professional.

This playbook from the Centre for Strategic Communication Excellence (CSCE) is designed to be your go-to guide on communicating about artificial intelligence (AI) to your organization’s stakeholders and adopting AI tools in your communication practice. It includes insights, tips and bonus content to help you plan your journey to adopting AI with confidence.

The report was produced in cooperation with the IABC Foundation. 

Download the report


Adrian Cropley

Adrian Cropley

Adrian Cropley, OAM, FRSA, SCMP, is widely recognized as one of the world’s foremost experts in strategic communication. With a career spanning over 30 years, Adrian has worked with clients all over the world, including Fortune 500 companies, on major change communication initiatives, internal communication reviews and strategies, professional development programs and executive leadership and coaching.

Sia Papageorgiou

Sia Papageorgiou, SCMP, FRSA, is a multi-award-winning strategic communication leader who believes in the power of connection, the spirit of change, and embracing adventure. She’s led and worked with high-performing multi-disciplinary teams and clients across Australia and internationally. A current chapter and former regional leader in IABC, Sia is president at IABC Victoria and a member of the Global Communication Certification Council.

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