Recorded on 14 May 2014
The millennial generation is transforming the enterprise for better and worse. Taking advantage of their unique technical and social skills requires cutting through the noise and creating engagement. Thats where gamification comes in. Some leading organizations are realizing the power of gamification to enhance work, reaping spectacular increases in productivity, engagement, innovation and business outcomes. In this session gamification expert Gabe Zichermann take you behind the scenes to discover whats driving this extraordinary trend, key successes and failures, and major design patterns that will enable your organization to take advantage of this innovation.
Presenter/Gabe Zichermann, is the chair of GSummit (gsummit.com) where top gamification experts across industries gather to share knowledge and insight about customer & employee engagement and loyalty and the Founder/Editor of Gamification.Co (gamification.co) and EQ magazine. He is also an author, highly rated public speaker and entrepreneur whose new book, “The Gamification Revolution” (McGraw Hill, 2013 – gamrev.com) looks at how leaders are leveraging gamification strategy to crush the competition.