Webinars & Podcasts

The State of Video in Corporate Communication in 2020

Recorded 27 February 2020

Sponsored by Vbrick Systems Inc.; Presented by Christian Rockwell

Looking into 2020 and beyond, the use of video to communicate will grow and will continue to be rated as the best performing digital content type.  There are many reasons for this:

  • The millennial generation in the workforce grew up with video (YouTube, Netflix, games, movies)
  • 81 percent of businesses use video as a marketing tool, according to Wyzowl.
  • Marketers know that there is an increase in webpage click-through rates when they use video.
  • Communication professionals know that when employees watch an all-hands meeting over video, they feel more connected and engaged.

WebMarketing Pros predicts that by 2020, online videos will make up for more than 80 percent of internet traffic. With videos being the choice to connect and collaborate, it’s not a surprise that corporations are using video more often when communicating both internally and externally.

Join us to learn how your colleagues are planning to use video in 2020. Find out best practices as you begin to use video as a format in external and internal communication. The answers may surprise you.

Here is a link to the slides for your reference.

You can download the white paper referenced, here. 

Presenter/Christian Rockwell, CMO, Vbrick Systems Inc., brings over 15 years of experience in the software industry helping companies to leverage technology to drive business results. Rockwell has held strategy and marketing leadership positions at Sparta Systems, Inc., Misys plc, Oracle and Siebel Systems, Inc. and began his career in strategy consulting.

 

Sponsor/Vbrick Systems Inc. Founded in 1998, there are few companies in the market with more video experience than Vbrick. Vbrick has been a leader in the video space since it’s start.  Our origin is codex, video encoding and editing. The Vbrick name originated from our encoders that lead the market.  Today, we have harnessed our deep video streaming experience to deliver Rev – the industry leading cloud-based enterprise video platform.  Architected from the ground up as a cloud-native video solution and, as the only first-party eCDN on the market, our unique end-to-end platform can be delivered as a cloud or cloud hybrid solution.

Khyla Flores

Khyla Flores is associate editor for IABC’s content department.

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