No matter which metric you look at, employee involvement is a key component of successful change communication. By working with employees to establish not only what to change but also why change is needed, you will ensure that the workforce owns the change and the way it is communicated.
The connection between change management and resistance to change has been studied for decades. The relationship is complex and open to multiple interpretations, but a few facts stand out: The most effective and lasting approach is to define the change and its rationale with the full involvement of those who will live through it. Good, but not as good, is to design the change with participation of representatives of those affected. Least effective is simply saying “make it so.”
A method called The Art of Hosting is one way to tap into the knowledge and experience of the entire organization when preparing change programs or strategic vision or action plans, and the communication that goes with them. And because its methods closely involve the participants in designing the necessary change, resistance will be close to nil.
Read the full article in Communication World magazine.