Webinars & Podcasts

Time to refresh your career? Remember the 3 Ds

Type: Podcasts
By Caroline Cornell
17 March 2015
Mark Schumann, ABC, IABC Fellow

If you are you using the same processes and tools year after year and can’t remember the last time you thought about your career trajectory, it may be time to take a hard look at why and how you are doing the work you do.

In a conversation with Mark Schumann, ABC, IABC Fellow, principal of re-communicate, he tells us that he applies the three Ds to ensure his career and communication functions move forward: diagnosis, development and delivery.


To start, examine what is going well and not so well in your job or career. Maybe there are projects or work teams you are involved in that are no longer as effective as they once were.

“Just like that well-intentioned garage or closet in my house, our careers can get cluttered and every now and then we need to declutter. The key to declutter is to diagnose what is really delivering value and what’s not,” Schumann tells us.

Development plan

Once you’ve let go of the items that are no longer bringing you value, Schumann recommends you think about the skills and areas where you can stretch yourself.

Clearly outline what these goals are by creating a personal development plan. Schumann tells us to think of it like the curriculum you gradually mastered as a student: How exactly will you reach your end goals?


When you have a better understanding of what you are working towards, you can look at ways to improve your day-to-day work.

Think about your daily work routines. Schumann suggests examining the times you are most productive, areas where work processes can be improved, and even whether or not your daily communications need an overhaul (too much email, not enough face-to-face time?). By questioning your daily work habits, you can spot areas where you may be holding yourself back from achieving your goals.

Listen to the complete interview below for more career tips, including the most valuable advice Mark Schumann has received in his career.


Caroline Cornell Caroline Cornell is associate editor for IABC’s content department.

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