Webinars & Podcasts

Top Internal Communications Strategies that Strengthen Your Brand and Culture

Recorded on 10 March 2020

Sponsored by Simpplr.; Presented by Emese Tóth and Jamie Yan

Internal communication is a critical part of an organization’s overall brand success. However, often it is poorly executed or simply an afterthought. This could spell problems for any given brand.

Join Emese Tóth, senior vice president at Tiedemann Advisors and Jamie Yan, senior product marketing at Simpplr to learn why internal communication matters when it comes to your brand. They’ll share real-life examples of effective and actionable internal communication tactics that can strengthen your brand and company culture. You’ll also learn how to effectively use the intranet for your internal communication strategy.

In this webinar, you’ll learn:

  • Why your internal communication strategy matters when it comes to your brand and culture.
  • Ways can you improve the effectiveness of these strategies.
  • Internal communication benchmarks across topics including: challenges, measurement, technology, and activity focus.

Presenter/Emese Tóth, senior vice president of marketing at Tiedemann Advisors, is responsible for the firm’s marketing efforts with a specific focus on branding, communication, events and content creation. Tóth joined Tiedemann when the firm merged with Presidio Capital Advisors, where she served as head of marketing. Prior to joining Presidio Capital Advisors in 2011, Tóth worked at Charles Schwab as senior manager on Schwab’s business consultant team. In this role, she worked with independent investment advisory firms to help them improve their marketing and business development efforts. Before Schwab, she was at Optionetics, a financial education firm, in an international marketing and business development role. Tóth earned a master of science degree in International Economics from Corvinus University, Hungary and an MBA from IESE Business School, Spain. She speaks English, Hungarian, Spanish and German. She lives in Marin County, California with her husband and two young children.

Presenter/Jamie Yan, leads product marketing at Simpplr and is just as excited about Simpplr’s mission as the day she joined. Simpplr’s mission is to improve internal communications to help employees find work meaningful and fulfilling. For the past decade, Yan has helped companies improve their employee and customer experiences by getting the most out of enterprise technology.

Sponsor/Simpplr is today’s modern intranet. Simpplr makes it possible for businesses to connect, align, and engage their entire workforce across the enterprise. Trusted by leading brands, including Workday, Box, DocuSign, Eurostar, and Columbia University, our customers are achieving measurable productivity gains, increased employee engagement, and higher employee retention. Simpplr is headquartered in Redwood City, CA with offices in the UK and India, and is backed by Norwest Venture Partners and Salesforce Ventures.

Khyla Flores

Khyla Flores is associate editor for IABC’s content department.

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