The definition of the workplace has been shifting dramatically over the past few decades. More people are working from home or from remote offices. As a matter of fact, according to CNBC, at least 70% of people globally work remotely at least once a week—whether it is from home or from another location. The biggest driver is the abundance of digital tools that allow employees to collaborate from anywhere and at any time.
Looking into 2020 and beyond, the use of video to communicate will grow and will continue to be rated as the best performing digital content type. There are many reasons for this:
- The millennial generation in the workforce grew up with video (YouTube, Netflix, games, movies)
- 81% of businesses use video as a marketing tool, according to Wyzowl.
- Marketers know that there is an increase in webpage click-through rates when they use video.
- Communication professionals know that when employees watch an all-hands meeting over video, they feel more connected and engaged.
WebMarketing Pros predicts that by 2020, online videos will make up for more than 80% of internet traffic. With videos being the choice to connect and collaborate, it’s not a surprise that corporations are using video more often when communicating both internally and externally.
Take this survey to let us know about how video fits into your communication strategy and efforts. We will email you the results so that you can see how your colleagues answered and where video is going in 2020.Take the survey