A View from the Top

A view from the topAsk any group of communication professionals to tell you their biggest challenges, and you’ll hear that senior management doesn’t value the communication function, that communication budgets are the first to be cut in times of belt-tightening and that communicators don’t have a seat at the strategy table. What it all boils down to is a feeling that “they just don’t get it.” But what if they do? What if CEOs not only understand that communication is critical to organizational success, but know they need expert help to get it right?

In this IABC research report, 20 senior executives share their perspectives on the role of communication.