Webinars & Podcasts

Virtual Media Briefings: The Press Conference is Reborn

Presented by Ginger Plumbo

Besieged with media requests regarding COVID-19, the surge, and vaccines, the Mayo Clinic media relations team began offering virtual media briefings several times per week starting in September. These briefings quickly became an effective and efficient way of using experts’ time and satisfying numerous media requests simultaneously. In the age of COVID-19, the press conference was reborn.

In this session, Mayo Clinic will share their learnings and tips to make virtual media briefings successful as well as metrics and results.

Session Takeaways:

  • COVID-19 has changed the way we work, but also the way the media works.
  • Virtual media briefings can be an effective way of managing numerous similar media requests simultaneously.
  • Virtual media briefings can be and effective tool in your toolbox for making experts available to the media and expanding your media relations reach without regard to geography.
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Presenter / Ginger Plumbo is a communications manager at Mayo Clinic, a top-ranked nonprofit organization committed to clinical practice, education and research, with locations in Rochester, Minnesota; Jacksonville, Florida; and Scottsdale/Phoenix, Arizona. She leads communications and media relations efforts for Mayo Clinic’s transplant practice, and manages the team responsible for media relations in Minnesota. Her role also involves issues management and crisis communications efforts, as well as documentary projects at Mayo Clinic.

Ginger holds a Master of Arts in mass communications from North Dakota State University, with an emphasis on issues management and crisis communications, and a Bachelor of Arts in public relations from the University of North Dakota. She has 28 years of experience in communications and public relations, mostly for non-profit and healthcare organizations.

Lanie Maresh

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