Get certified through the Global Communication Certification Council’s (GCCC®) as a Communication Management Professional (CMP) or Strategic Communication Management Professional (SCMP). Achieving certification shows competence in these principles: Ethics, Strategy, Analysis, Context, Engagement, and Consistency. Get started here.
HOW TO BUILD STRONG BRANDS
How do you build a brand? In this issue, we look at how brand positioning, thought leadership and employee inclusion have a powerful influence on the strength of a brand. We also take a look trends, like post-digital branding, to look out for in the coming year.
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