Voice Search Optimization (VSO): Digital PR’s new frontier

Credit: istockphoto.com/AH86

Credit: istockphoto.com/AH86

Voice search has exploded in popularity lately, with 55% of teens and 41% of adults using voice search at least once a day. ComScore predicts that 50% of all searches will be accomplished by voice search in 2020. But, how does voice search differ from visual and text search, and what does this trend mean for SEO specialists, content producers, website designers and communication professionals across the globe? In this article, we’ll pass along a few tips that will help you build your voice search SEO strategy.

What is voice search?

Simply put, a voice search occurs when a user asks their voice assistant a question and their voice assistant reads back a single, definitive answer. Voice assistants include Apple’s Siri, Google Assistant, Microsoft’s Cortana, Amazon Echo and Samsung’s Bixby.

What’s the difference between voice search and other searches? Well, a traditional text search involves users typing their queries into search engines using their laptops or mobile phones. And a visual search? Think of Pinterest, where you can click on a single Pin that you’re interested in, and automatically gain access to a dizzying array of related Pins.

Why is voice search bigger than ever?

With the world becoming more fast-paced and consumers’ attention spans shrinking, it’s no wonder that people these days would much rather conduct a voice search than a standard text search. After all, the average person can only type 41.4 words per minute, which is far less productive than the speed at which we speak (150–160 words per minute).

Read the full article