The Global Communication Certification Council’s (GCCC®) new Communication Management Professional (CMP) program is underway. Achieving certification shows competence in these principles: Ethics, Strategy, Analysis, Context, Engagement, and Consistency. Get started here!
THE POWER OF STORIES
Stories connect with audiences on an emotional level, leaving a lasting impression that can do more to change behavior and communicate information than just providing facts. This issue of CW examines some of the essential components of stories, and gives ideas for how to incorporate them into a variety of communication strategies.