The Global Communication Certification Council’s (GCCC®) new Communication Management Professional (CMP) program is underway. Achieving certification shows competence in these principles: Ethics, Strategy, Analysis, Context, Engagement, and Consistency. Get started here!
TURN RESEARCH INTO ACTION
With so much data available these days, how can communication professionals focus on what is most important to measure, and what will have the greatest impact? In this issue of CW, our experts talk about how to dig deeper to find the research insights that lead to action, not just numbers.