The Global Communication Certification Council’s (GCCC®) new Communication Management Professional (CMP) program is underway. Achieving certification shows competence in these principles: Ethics, Strategy, Analysis, Context, Engagement, and Consistency. Get started here!
TRENDS IN MOBILE MARKETING
Mobile technology, from smartphones to wearables, is more and more a part of our everyday lives. To reach audiences effectively, marketers need to monitor trends this crucial area. In this issue of CW, our experts share some of the major trends in mobile marketing and what makes it different from other types of marketing