We’ll see you this week in San Diego!


Are you an IABC chapter or regional leader interested in attending Leadership Institute this week, but you haven’t registered? Not to worry—you can register on-site!

Get ready to roll up your sleeves, have fun and learn simple, how-to ideas you can use right away in your IABC volunteer efforts and your personal life. The 2018 Leadership Institute takes place 8–10 February at the Hyatt Regency La Jolla in San Diego, California.

Network, share ideas, learn best practices from other chapters, and more! Plus, you won’t want to miss our keynote speaker, Cynthia D’Amour, MBA, as she leads a workshop to help chapters build blueprints for recruiting and retaining effective chapter leaders.

Check out the Leadership Institute program below.

Thursday, 8 February


Registration will be open from 1–5:30 p.m. on the Asteria Terrace.

Welcome Reception

The Welcome Reception will take place from 5–6 p.m. on the Asteria Terrace.

Chapter Management Awards

We’ll kick LI off with the 2018 Chapter Management Awards. Don’t miss this celebration of the hard work IABC leaders have done over the last year. The ceremony will take place from 6–9 p.m.

Friday, 9 February, general sessions

Make being a leader irresistible in your chapter
9 a.m.–12 p.m.

Our keynote speaker, Cynthia D’Amour, MBA, will hold a three-hour workshop to help your chapter put together a plan to recruit and retain effective leaders.

Are you tired of begging people to volunteer? Feel like you are doing all the work? Cynthia is there to help! Cynthia-DAmour-Basic

Cynthia’s program will help us:

  • Get beyond “We’ve always done it that way!”
  • Make serving on your board more attractive.
  • Keep your volunteers happy and active.

Effecting change through front-line leadership
4–5 p.m.

Chris Van GorderThroughout 18 years as CEO of Scripps, Chris Van Gorder has led a financial and cultural transformation and positioned the company as a national health care leader in the U.S. Now he is leading Scripps toward long-term sustainability within a rapidly evolving health care landscape.

In this powerful keynote, Chris shares the front-line leadership lessons he’s learned along his journey, including:

  • Making the most of adversity to bring an organization together.
  • The importance of accountability in any leadership structure.
  • How to build an engaged corporate culture and recruit new leaders to your cause.
  • Partnering with your executive team for effective front-line communications.
  • The critical need for growing and maintaining positive relationships.

Author of The Front-Line Leader: Building a High Performance Organization from the Ground Up, Chris Van Gorder offers current and aspiring leaders a different approach to business success. No matter what business you’re in, leadership can bridge the distance with front-line employees and build a culture strong enough to weather the good times and the bad.

Saturday, 10 February, general sessions

Town hall
7:30–8:30 a.m.

Start your day early with the town hall. This is a great opportunity to learn more about what is happening at IABC from IABC Chair Sharon Hunter, SCMP, IABC Vice Chair Ginger Homan, ABC, SCMP, IABC Treasurer Alain Legault, and Executive Director Stephanie Doute, CAE. You may submit questions in advance to leader_centre@iabc.com.

Three easy ways to grow your chapter
11:15 a.m.–12:15 p.m.

Join us for a panel discussion featuring Alice Brink, ABC, IABC Fellow, and chair of the IABC Academy Committee, Deb Hileman, SCMP, chair of the Global Communication Certification Council (GCCC), and Joanne Kazmierski, CTL, immediate past president of IABC Jacksonville, as they share tips on how to use IABC programs to strengthen your chapter. You’ll learn more about the offerings of the IABC Academy, certification, and how the CW editorial calendar can be used together to offer stellar programs and opportunities to members while also engaging non-members, leading to long-term growth. Don’t miss this session, which will be packed with strategies and tactics on how to leverage IABC programs and resources to bring maximum value to members.

Breakout sessions

Attendees can attend any of the following breakout sessions.
Friday, 9 February, 1:15–2:15 p.m.
  • Bringing your A game to the CMAs – Michael Shepherd and Claudia Miller (IABC Orange County)
    • At a time when professional membership organizations face serious challenges in attracting and retaining members, a Chapter Management Award (CMA) can be a powerful differentiator for your IABC chapter. This session will help IABC leaders develop a deeper understanding of what makes their chapter special and, moreover, how to enhance their chances of being recognized for their unique achievements.
  • Leadership starts with me – Victor Zalakos, SCMP, MPRIA, NLP Master Practitioner (IABC Canberra)
    • Understanding yourself and how you respond to the world is the key to leading and developing those around you. In this session, Victor will share a practical model of personal communication and teach you how to control your emotional state to present, coach or lead with the influence and impact you want.
  • A career journey- one step at a time – Anna Willey, ABC, MC, IABC Fellow (IABC Regina)
    • As we move along our unique career paths, it is important to listen and learn from others each step of the way. IABC chapters can play a key role in the future of communication professionals by offering a “right-size” mentorship program that can help to meet professional needs of mentors as well as mentees. This session will look at some of the program models in place throughout the world, discuss practical approaches to implementation, and share milestones to map out. The discussion is destined to provide many avenues for reflection.
  • Inclusive and diverse chapter programs – Genma Stringer Holmes (IABC Nashville)
    • National surveys show that most organizations miss opportunities by not embracing diversity. This session will give insights into infusing diversity into chapter program planning early, so opportunities with funders, sponsors, and growing membership are not missed when presented.

Friday, 9 February, 2:30–3:45 p.m.

  • Think globally, strategize locally: Integrating the IABC international Strategic Framework into your chapter’s strategic plan – Mekala Wickramasinghe (IABC Manitoba) and Sharon Lee (IABC Calgary)
    • IABC Manitoba and Calgary want to re-ignite the passion of IABC and to build a strategy to help members fully engage so they can get the best use of their membership. The chapters use different tactics to keep the board engaged and informed about #IABC1720 strategy. In this session, attendees will get an in depth understanding on what both chapters did and take the tips to implement in their own strategic session.
  • Professional development events: How IABC London increased attendance by more than 230%—what worked, what we learned, and how we’re sustaining the success – Andrew Kaszowski, CMP (IABC London)
    • In past years, IABC London would see about 20 people attend professional development events. We knew we could do better, and reach more communicators for valuable learning engagement. For the 2016–2017 season, we set the objective of increasing average event attendance by 110%. We more than doubled our goal, staging eight events that saw an average attendance increase of 230%. In this presentation, IABC London will share the keys to this success, lessons learned, tools for managing a professional development season, and how we plan to sustain this level of engagement.
  • Sponsorship programs that provide impact beyond the balance sheet – Paul Omodt, ABC, APR, MBC and Tammy Niebaber (IABC Minnesota)
    • IABC Minnesota turned a financial need into a financial and member value windfall by looking a sponsorships through three different lenses that have provided value beyond the balance sheet.
  • 10 ways to create great thought leadership and content marketing – Daniel Munslow, CPRP, IABC executive board director
    • Audience needs have changed. They are looking for cutting-edge insights that can be applied in their environments. In reality, thought leadership articles are one of the hardest forms of content marketing to get right, as they require in-depth research, remarkable writing and impeccable tone and style. In this session, we will discuss how to be a communication thought leader, and in doing so, promote the essence of the IABC and our profession. This will be shared through practical examples of real-life thought leadership: what was covered, how topics were chosen, how the media became engaged, how it was pitched, and what coverage it secured.

Saturday, 10 February, 9:45–11 a.m.

  • Difficult conversations are the ones we need to have – Catherine Ducharme, Canada West Region Chair (IABC BC)
    • Having difficult conversations isn’t a comfortable or favorite part of leadership, but it is a necessary one. Putting off the inevitable makes the dance longer, not better, and it can undermine your leadership. As IABC leaders, we’ll inevitably run into situations with board members or volunteers that requires an honest, constructive and yes, a difficult conversation. But take heart: Having these conversations can sometimes be the best thing for you, the recipient, your team and the chapter.
  • SIGs: Programs that build engagement and membership community – Tracy Torma and Ben Wheatley, ABC, APR (IABC Houston) and Corey Connors and Jeff Leslie (IABC San Francisco)
    • Learn about Strategic Interest Groups (SIGs) that are providing significant value to chapter members: Houston’s Entrepreneurs SIG, and San Francisco’s Networking 9 (Net9). While the execution of these programs is different, the results are similar: facilitating a program that members say is the best value from their membership, and light (or free) on the chapter’s budget. And when members experience the value in these programs, they tell others. Good programming leads to membership growth.
  • Using data to better understand your members and their needs – Roland Pajares (IABC Manitoba) and Maya Filipovic (IABC Edmonton)
    • Through a careful examination of membership data and implementation of survey research findings, chapter leaders can effectively design and evaluate program and service offerings in a way that not only appeals to members, but also has a direct positive impact on membership satisfaction. Both Roland and Maya will offer data analysis and survey techniques and best practices, and provide suggestions on how to use the findings to boost membership and satisfaction.
  • Style check: Discover your leadership style and how you can use it to engage, manage, and retain volunteers – Kamna Narain (IABC San Francisco)
    • No two IABC leaders are the same, and when you only have a year to make an impact in your current position it’s more practical to recognize and leverage the style you have rather than learn something new. Learn how and why managing volunteers is different from managing employees.
  • GDPR — Zora Artis, GAICD, FAMIIABC executive board director and Stephanie Doute, CAE, executive director.
    • What you need to know to ensure that your chapter and your organization is in compliance with the European Union’s new General Data Protection Regulation (GDPR).