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When crisis strikes: How to develop an effective response plan

social media crisis
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When disaster strikes, how you communicate with your intended audience can have a direct impact on the safety and well-being of everyone involved. When developing an effective response plan, you have to look at the ways you address people when a crisis strikes. From automated phone calls to radio emergency signals, the way in which emergencies are communicated will vary depending on the system being used. For many companies, text messaging has become a way to send out alerts to the widest audience possible with speed and efficiency.

Know who you need to reach quickly

Text messaging can allow you to set up specific groups of individuals to receive a text message in the event of a specific type of emergency. You can target all of the people you need to reach out to so that your message only goes out to your intended audience. For example, if you are in charge of canceling school for the day, a text message sent out to parents who have signed up to receive cancellation notices is perfect. You will reach your intended audience without bothering others who may have signed up to receive additional information from you. Set up your target audience lists ahead of time so that you know who you need to reach out to when an emergency occurs.

Social media allow for immediate action

In the event of a crisis, social media can have a big impact. When you have worked hard to develop your brand on social media, it’s time to use the platform you have created to your advantage. If you need to reach out to your loyal customers for any reason, you can share a post on social media—for example, when a public relations crisis occurs. If you’ve made a mistake, own up to your mistake and share how this mistake will be rectified. Respond quickly to any emergencies to safeguard your reputation.

Monitor news and social media headlines

Collecting data and information about what is going on within your industry is going to help you respond more quickly when a disaster strikes. For example, if you are in the weather industry, you must be constantly aware of any changes going on. Data collection is essential to your reporting, and awareness of social media trends will help guide what you report. When you are paying attention to what is happening around you, it becomes easier to respond when necessary.

Why phone calls are falling short for disaster reporting

While phone calls to landlines is an effective way to reach your intended audience quickly, this is a method that is beginning to lose its efficiency. More households rely on cell phones only and don’t even have a landline. If your only method to reach out in an emergency involves phone calls to landlines, you are going to have no way to reach close to half your audience. Text messaging is a faster way to reach your target audience, and more effective because almost everyone uses cell phones.

Any time a crisis strikes, you need a fast response plan. When you are able to reach out to your audience on social media and send out a text blast to your audience, you will discover that a resolution will occur faster. Engage with your audience on social media, and always be on the lookout for information that may be damaging to your business.

Joel Lee

Joel Lee is the SEO marketing specialist at Trumpia, an SMS solution including user-friendly interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases.

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