Why employee engagement is more than just a program

Type: Videos
By Caroline Cornell
10 July 2015

The value of employee engagement may be clear, but what many companies still have trouble with is weaving engagement into the organization’s strategy. This, according to Priya Bates, ABC, MC, is key to ensuring engagement doesn’t become a one-off program that is quickly forgotten. Though these programs often generate a lot of buzz and excitement when they are first launched, they have the potential of doing more damage than good.

“When the organization doesn’t live up to the hype in the long term,” Bates shares in this interview with CW Executive Editor Natasha Nicholson, “you can actually create the opposite—disengaged employees versus engaged employees.”

Caroline Cornell Caroline Cornell is associate editor for IABC’s content department.

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