Recorded on 23 January 2020
Have you heard about the HOA that made that poor man take down his American flag? So has CAI—in fact, the company is the PR, membership and advocacy arm of the HOA community. And they have a lot to add to this conversation to make it a more informed one.
To get in the conversation, they overhauled their approach to content marketing: Creating a media-company-like magnet for the HOA industry to engage with, interact on, and respond to. The digital strategy enables the PR/marketing team to reach its goals of reputation management, prospecting for new members and driving membership growth—all while generating new revenue through advertising. This is the story of their reimagined approach, complete with what to do and what to avoid as you drive strategic transformation at your company.
Here is a link to the slides for your reference.
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Presenter/Andrew Hanelly has spent his career developing and executing publishing, audience growth and monetization strategies and experiments for Fortune 500 brands, world-renowned media companies, associations and non-profits. His work has been featured at SXSW, Content Marketing World, and FOLIO, as well as, in the Economist and AdAge. Hanelly was also the recipient of the Content Council’s inaugural Rising Star award.