Videos

Writing for the 21st-century reader

Type: Videos
By Caroline Cornell
9 June 2015

Short, concise messages should no longer be limited to your social media platforms. In an interview with Natasha Nicholson, Jeff Herrington—editor, writer and consultant for Jeff Herrington Communications—tells us that it’s time business communication adapted to the reading habits of 21st-century readers.

From shorter attention spans to vertical mobile devices, Herrington shares why current changes in reading consumption habits can be viewed as revolutionary. Is your writing reaching today’s reader, or is it stuck in the past?

Caroline Cornell Caroline Cornell is associate editor for IABC’s content department.

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