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Writing for the Online Reader

smartphone-videoOnline readers are always in a hurry. They have little patience for marketing pizzazz and little tolerance for silly jargon. They want to be able to scan content quickly and extract what they need without muss or fuss.

The communicators who take this course will come away equipped with a greater appreciation for the challenges face by those who regularly access web content, intranet content, social media posts and blog posts. As well as how those people read online and the nuances associated with producing content that will serve their need for speed.

The result: crisp, clear online content that’s more effective at convincing your readers of the perspectives you want them to think and persuading them toward the actions you want them to take.

At the end of this course you will be able to:
• Craft online sentences and paragraphs that enlighten rather than confuse
• Master the many techniques that help online readers scan content effectively
• Get strategic messages across online despite all of the distractions
• Write effective online headlines
• Develop compelling online teasers/blurbs that will lure people into your content

Presented by: Jeff Herrington

Jeff Herrington has had a career every business communicator dreams of. He has been an editor — crafting award-winning newsletters and magazines for the National Association of Purchasing Management, the Southern Methodist University Alumni Association and Diamond Shamrock Corporation.

To register for the course or for more information, click here

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