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Home Events and EducationEvents CalendarDetails
7 Mistakes Communicators Make with B2B Messages (and the Brain Science to Beat Them) - IABC Philadelphia

7 Mistakes Communicators Make with B2B Messages (and the Brain Science to Beat Them) - IABC Philadelphia

21 - 21 May | 12:00 PM
Virtual

In this short, example-stuffed webinar, discover the 7 big messaging mistakes you likely make. As well as the quick fixes that’ll increase your KPIs.

You’ll see the common, but costly communication errors that tank campaigns today. And gain some easy ways to overcome them by creating messages designed to work with your customer’s brain and not against it.

ADD TO CALENDAR Register

Speakers

Nancy Harhut
Nancy Harhut

A top-ranked speaker, Nancy’s known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. She's wowed audiences in Sydney, London, Berlin, and all over the US with her high-energy, example-jammed presentations.

The Co-founder and Chief Creative Officer of HBT Marketing, Nancy’s been named one of the 10 Most Fascinating People in B2B Marketing, a Social Top 50 Email Marketing Leader, and a Top 40 Digital Strategist. She and her teams have won over 200 awards for B2C and B2B marketing effectiveness.

Check out her recent book, “Using Behavioral Science in Marketing,” winner of the National Indie Excellence Award, the NYC Big Book Award, the AMA Leonard L. Berry Marketing Book Award, and several other accolades.

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International Association of Business Communicators

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