IABC Master Class: When Change Management Fails: Rebuilding Trust and Reputation when a Major Change Project Becomes a Crisis
Presenters: Bonnie Caver, SCMP, IABC Fellow, FCSCE, Founder and CEO, Reputation Lighthouse and Deborah L. Hileman, SCMP, FCSCE, CCMC, President and CEO, Institute for Crisis Management
Price: $199 for members, $249 for Member Lite and nonmembers
Dates: 30 March | 11:00 AM
When change initiatives fail, it is often due to poor communication strategy and tactics. In this new IABC Master Class, understand why major change initiatives may fail and how employee trust is eroded during poorly managed transitions. Explore how open, honest, and consistent organizational messaging rebuilds credibility and stabilizes teams. Use proven methodologies and structured communication plans to lead recovery and minimize future risk. Discuss techniques to rebuild trust through consistent leadership behavior, clear corrective actions, and frequent employee engagement. Learn practical steps for repairing organizational image and stakeholder confidence, including supportive internal and external communication and visible improvements in management processes.
Class participants will have the opportunity to:
- Identify factors that turn change initiatives into crises, including communication missteps and lack of leadership alignment.
- Develop communication plans that acknowledge failure, explain corrective actions, and signal a commitment to returning stability and reliability to the organization.
- Restore trust by strengthening feedback mechanisms, listening to affected employees, and maintaining long-term, honest dialogue.
- Implement brand and reputation recovery strategies that build confidence among internal teams and external stakeholders.
- Apply case studies and roleplays simulating high-stake situations to give participants actionable frameworks and talking points that can be adapted to their real-world contexts.
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Meet Bonnie and Deborah
Bonnie Caver, SCMP, IABC Fellow, FCSCE, provides strategic advisory services to CEOs and leadership teams of mid-market B2B companies in brand management, reputation, communication, mergers & acquisitions, change management, and responsible AI implementation. She helps organizations create, accelerate, and protect corporate value, particularly during periods of transformation and disruption. With 20 years of consulting leadership experience, she focuses on maximizing organizational growth and value while mitigating the risks that impede growth and erode value. As the founder and CEO of Reputation Lighthouse, Bonnie has guided organizational leadership through various stages of their business journey, from launch to exit. Bonnie excels in managing transactional changes and preparing organizations for dynamic shifts necessary for survival in evolving business environments.
Deborah Hileman, SCMP, FCSCE, CCMC, is a business leader, board member, and globally certified strategic communication and corporate crisis management professional with more than 35 years of experience helping organizations build value, engage stakeholders, navigate disruption, manage reputational risk, and communicate with clarity in high-stakes situations. As president and CEO of the Institute for Crisis Management, she leads teams that specialize in crisis planning and preparedness, executive counsel, communication training, and real-time response support. Her approach is grounded in servant leadership, integrity, and measurable results. Throughout her career, Deborah has served in leadership roles with IABC, the Global Communication Certification Council® and several non-profit boards.
IABC Master Class: The Secrets of Online Influence on LinkedIn, in 2026
Presenter: Fady Ramzy, Online Marketing and Communications Trainer/Speaker
Price: $99 for members, $279 for Member Lite and nonmembers
Dates: 29 April | 9:00 AM
LinkedIn in 2026 isn't just a "professional social network," it is a powerful, business-growing engine. And this engine has evolved; it is no longer about posting more content. It’s about strategic visibility, intentional positioning, and engineered influence. In this live, interactive, three-hour online workshop, you will learn how to build a powerful, opportunity-driven personal brand on LinkedIn, one that attracts the right people, starts meaningful conversations, and converts visibility into real business outcomes
Designed specifically for professional communicators, consultants, founders, coaches, and business leaders, this workshop goes beyond theory. You’ll work live on your own LinkedIn presence, guided step-by-step through the exact frameworks used to help thousands of professionals generate opportunities consistently, without chasing clients or relying on hacks. This session reflects how LinkedIn really works in 2026, using the updated 360Brew model and a proven influence-to-income approach.
This is a practical workshop: Attendees will have the chance to work on hands-on exercises to build their UVP, optimise their LinkedIn profiles, analyse the best content formats, and understand conversion tactics. LinkedIn rewards clarity, consistency, and credibility, not noise. If you want LinkedIn to start working for you in 2026 instead of feeling like a content treadmill, this workshop will give you the structure and mindset to do exactly that.
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Meet Fady Ramzy
Fady is consultant and advisor for online markcomm & executive personal branding with more than 28+ years of international experience. Fady has grown the strategic visbility and business of though leaders globally from board memebers and CEOs in the GCC, to directors in the USA, consultants in Australia and eupopre. He has empowered more than 6500 professional to build their personal brands, through his coaching & consulting services.
Fady is an adjunct faculty at the American University in Cairo School of Global affairs & public policy, and also a trainer and a mentor at school of business and school of continuing education. He is also a professional trainer & consultant, working with several international entities like Google, Facebook, Thomson Reuters Foundation and more. He was the co-founder and CEO of InsideOut. Today, the regional R&D hub for the Italian group Insideout10 focusing on new media technologies like the artificial intelligence, machine learning , semantic web, mobile innovations and digital media delivery platforms.