Cameras On, Minds Elsewhere: Fixing the Hybrid Town Hall - IABC Atlanta

Samantha (Sammy) Slappey is a Director of Leadership Communications at UPS, where she brings more than a decade of experience helping leaders connect with their people in meaningful ways. Over the years, she has held a variety of roles across marketing and communications at UPS, shaping everything from executive messaging to global town halls and large-scale leadership events, including UPS’s annual leadership conference. Sammy holds a Professional MBA from the University of Georgia’s Terry College of Business and a bachelor’s degree in public relations from the Grady College of Journalism and Mass Communication. Outside of work, Sammy enjoys spending time outdoors, including gardening, hiking and kayaking, and stays busy chasing her 1-year-old daughter, Cleo.

Danny is an Atlanta native whose passion for video production was ignited while volunteering as a missionary in Mexico. That spark led him to found Optimum Productions, a full-service video marketing company, in March 2007. With more than 19 years of experience in marketing strategy and video production — working both nationally and internationally — Danny brings a rare ability to balance creative vision with data-driven results. His award-winning work includes nine Telly Awards for client productions. Guided by a personal mission to inspire creativity and uplift his community, Danny delivers innovative video solutions that drive measurable ROI. He resides in Cumming, GA with his wife, Julie, and their six children.