Communicating Amidst the Rise of Misinformation and Disinformation: Circle of Fellows No. 115
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Misinformation and disinformation aren’t just challenges for the news media, they’re fast becoming high-stakes issues for corporate and organizational communicators. From viral posts spreading false claims about your brand to deepfake videos targeting executives, cloned voices attempting financial scams, and AI-generated content distorting the truth, communicators are now operating in a landscape where fiction can be as persuasive as fact.
In this live-streamed discussion, IABC Fellows examine how generative AI is accelerating the spread of false and misleading content and share strategies communication professionals can use to detect, respond to, and stay ahead of these evolving threats.
Learn more about Circle of Fellows online here.