From AI Curious to AI Confident: Prompts, Habits, and ROI Proof Points Every Comms Leader Needs Now - IABC Philadelphia

The C-Suite has moved on from "Are you experimenting with AI?" Now they're asking, "What results can you show me?"

Most comms teams don't have a strong answer yet. And the numbers explain why. 66% of organizations use GenAI. But 95% of pilots fail to deliver meaningful ROI, and 42% of companies have already abandoned at least one AI initiative entirely. The gap between AI ambition and AI execution has never been wider, and Communications leaders are uniquely positioned to close it.

This session changes that.

AI strategist and former AWS comms leader Sara Miller breaks down what it takes to move a comms team from "we're experimenting" to "this is how we work now," using the same frameworks and methodology she brings to enterprise consultancy engagements, built specifically for communications leaders who are ready to move from experimentation to execution.

What We're Covering:

• Where AI Actually Stands for Comms: An honest look at the landscape right now, what's working, what's not, and where the biggest opportunities are for communications teams specifically.
• Scaling Brand Voice with Confidence: How to keep your messaging consistent when ten different people across your organization are using AI to write on behalf of the company. This is where governance becomes a competitive advantage.
• The Art of a Great Prompt: High-level prompt framework built specifically for comms work, like crisis simulation, executive ghostwriting, and rapid content distribution.
• Building AI Habits That Stick: There's a difference between knowing AI matters and using it every day. This section covers practical AI habits and resources that move your team from experimentation to a true "AI-First Mindstate."
• Measuring ROI in Language Your CEO Cares About: A straightforward framework for tracking time saved, cost avoidance, and output consistency, translated into business language that earns investment and earns you a seat at the table.