As communication professionals, we are often behind the scenes, backstage or back of house, focused on building the brands of our organizations, CEOs and others. Personal branding is an anathema to many of us. Yet having a personal brand, being clear about what we as communication professionals stand for, the difference we make and the value we create is a great asset for ourselves, our employers and those we seek to attract to our organizations and our causes. After all, you can't sell a secret and wouldn't you like others to know how you can help? Because it’s not about who you know, it’s not even about what you know, it’s about who knows what you know (and how that adds value). Sia Papageorgiou, FRSA, FCSCE, SCMP, managing partner of the Centre for Strategic Communication Excellence, has the good gear on how communication professionals can do this for themselves in a way that's authentic, resonant and strategic. Hear her speak and get inspired at this IABC Healthcare SIG online meet-up on Wednesday 6 November 2024 at 4 p.m. CT.