Artificial intelligence is reshaping how organizations operate and communicate – faster, broader, and with growing autonomy. But, as AI becomes embedded in everyday practice, the impact on human dignity, as well as ethical questions, can no longer be treated as secondary.
Designed for senior communication professionals navigating AI adoption and focused on ethical judgement – not technical instruction, this webinar explores the challenges and responsibilities communicators face when introducing AI, from transparency and trust to stakeholder accountability and human oversight.
Drawing on real-world examples and practical experience, the session will help participants think critically about where ethical judgement and human governance sit in an AI-enabled communication environment – and why communicators must play a leading role.
This session focuses on the leadership and ethical responsibilities of communicators in an AI-enabled environment, rather than the technology itself.
- Identify the ethical responsibilities communicators hold when AI is introduced into organisations and communication – regardless of who owns the technology.
- Discuss how AI adoption changes expectations of leadership, transparency, and users’ trust in communication functions.
- Evaluate how ethical judgement, accountability, and decision-making must remain human-led in AI-enabled communication environments.
- Apply ethical leadership principles to real communication scenarios involving AI-supported content, analysis, or decision-making.
- Recognize the strategic role communicators play in advising senior execs and guiding responsible AI use across organizations, teams, and stakeholders.