Visibility has arguably become the ultimate currency for entrepreneurs. But with countless opportunities to gain “exposure” in exchange for your time, talent, or services—often without compensation—how do you distinguish between strategic brand building and being taken advantage of?
Join us as we welcome Priya Bates, an award-winning communication strategist and IABC Fellow, for a practical session that will transform how you evaluate visibility opportunities.
With more than 20 years of experience leading communications for major organizations including Loblaw Companies Limited and HP Canada, Priya brings both strategic insight and real-world expertise to help you navigate these complex decisions. As one of the first Certified Communication Management Professionals (CMP) in the world and a Master Communicator (MC), she understands the delicate balance between building your profile and protecting your worth.
In this session, Priya will help you:
- Identify the difference between strategic visibility and exploitation,
- Recognize red flags in “exposure” opportunities before you commit,
- Assess the true value of visibility requests,
- Confidently say yes or no while protecting your brand and boundaries.
In short: learn how to grow your entrepreneurial profile without selling yourself short.
About IABC’s Consultants SIG
The IABC Consultants shared interest group provides a space for communication consultants to develop business connections, exchange ideas with their peers, and advance their careers through collaborative learning. We serve as a trusted resource where members can find real-time support, thoughtful conversations and valuable partnerships that enhance the services they deliver to clients