This IABC Crisis Communications SIG session will explore how communicators balance evidence and gut in high-stakes moments – from spotting weak signals early to validating sentiment with data to demonstrating the value of crisis resilience through evidence-based approaches.
Discussion questions:
- Do you use evidence in the management of high-stakes situations?
- How do you validate key messages and tone under pressure?
- What approaches help identify and prioritize the most likely and most damaging crisis scenarios?
- Are there ways to measure success and prove the value of crisis comms?
We hope you’ll join us as we continue to grow this community, share experiences and learn together.