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Home Events and EducationEvents CalendarDetails
Leadership Alignment: Three Conversations That Matter for Communicators - IABC Asia Pacific Region

Leadership Alignment: Three Conversations That Matter for Communicators - IABC Asia Pacific Region

25 - 26 May | 11:00 PM
Virtual

Most organisations think of alignment as something you achieve after a launch and cascade. In reality, it does not work that way.

Alignment happens in conversations and most organisations are having the wrong ones, with too few people. Alignment is both continuous and deeply human. There are, in fact, three conversations that underpin alignment success:

  • The Executive conversation
  • The Team conversation
  • The Organisational conversation.

In this webinar, Zora Artis and Wayne Aspland will share some of their research findings, explain why these conversations are so important and show how Communication professionals can influence and enable them.

In their third study on strategic alignment and leadership, Wayne and Zora interviewed more than 50 CEOs, and executive and senior leaders globally. The aim was to determine whether alignment remains important, what its current state is, and whether we need to rethink it.

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Speakers

Zora Artis (IABC Fellow, SCMP, ACC)
Zora Artis (IABC Fellow, SCMP, ACC) CEO of Artis Advisory

As CEO of Artis Advisory, co-founder of The Alignment People and Clear Leaders, she coaches, advises, and facilitates C-suite and senior teams through change and complexity, turning competing priorities into clear decisions, stronger cohesion and action.

Over three decades in executive leadership, advisory, consulting, strategic brand, and strategic communication, Zora has partnered with major brands, government, and purpose-led organisations to connect purpose, culture, strategy, and performance. She is a Research Fellow with the Team Flow Institute and, with Wayne Aspland, is finalising their third global research paper on Strategic Alignment and Leadership. Zora is also an author, contributing to The 7 Cs of the New Communication Compass: Insights, Inspiration, and Strategies for Navigating Future Forward Success.

A long-standing IABC leader, Zora has served as Chair of IABC Asia Pacific and as a Director on the IABC International Executive Board. She is a multiple Gold Quill award recipient and evaluator. Based in Melbourne, she works globally.

Wayne Aspland
Wayne Aspland Change Communication Professional

Wayne is a senior leadership, strategy and change communication professional. He has advised boards, executives, and senior leaders across major institutions on strategy, large-scale transformations, employee engagement and behavioural change. He has a particular focus on strategic alignment and is now working with Zora Artis to finalise their third research paper on the topic.

Wayne is also a skilled AI practitioner. He has written four research papers about AI, communication and change management. He has also trained more than 3,000 people to help them build the right AI habits and skills.

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