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Home Events and EducationEvents CalendarDetails
Master Class Series: AI for Communication Professionals 201

Master Class Series: AI for Communication Professionals 201

30 - October | 11:00 AM
Virtual

This three -part advanced Master Class series, led by Dr. Alex Sévigny, APR, builds on your learning in his first set of master classes. These sessions will be hands-on, full of examples and opportunities to practice AI skills that you can apply immediately in the workplace. The mix of lecture to hands-on practice/group discussion will be 30-70. That means you’ll leave feeling confident that you can apply the skills you’ve learned immediately in your work. In these three sessions, you’ll learn how to integrate AI into your workflow, use AI to measure the value you are creating and use AI to transform your practice into a data-driven, experiment-informed powerhouse.

Dates:                                                                                              

  • 30 October | 11:00 a.m. CT 
  • 6 November | 11:00 a.m. CT 
  • 13 November | 11:00 a.m. CT 

 

Please note that all events are listed in Central Standard Time/Central Daylight Time (CT) unless otherwise noted.

ADD TO CALENDAR Register

Speakers

Dr. Alex Sevigny, APR
Dr. Alex Sevigny, APR

Dr. Alex Sévigny, APR, is a professor of communications management at McMaster University, where he served as director of the prestigious master of communications management (MCM) program for nine years. He is an expert in artificial intelligence and its impact on the practice of professional communication. He teaches a course on data science, analytics and artificial intelligence for communications managers in the MCM program. He is just finishing a book on artificial intelligence and its impact on the practice, co-authored with Martin Waxman, APR, which will be released in 2024. Dr. Sévigny runs the Communications Management Research Lab at McMaster University. He has been an active consultant in communications management for the last 20 years, working with organizations and individuals at the highest levels of Canadian politics, government, and across the private and not-for-profit sectors.

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