One Story Many Voices: How a clear, credible, and consistent communication strategy is a stabilizing force during times of change - IABC Minnesota

Abigail Greenheck is a Group SVP at Beehive Strategic Communication. Throughout her agency career, Abigail has led internal and external-focused marketing and communication strategies for brands across many industries. Clients value Abigail’s positive attitude, creative strategies and honest counsel. Her energy and belief in what’s possible bring smart solutions to even the most challenging situations.

As a member of the “sandwich generation,” Abigail is also a passionate healthcare safety advocate, serving on the boards for the Minnesota Alliance for Patient Safety and Stratis Health.

Ellen O’Brien is a communications professional with more than 15 years of experience working with brands including Delta Air Lines, Optum, State Farm, UnitedHealthcare and the U.S. Army. She’s media trained and counseled countless c-suite executives and brand ambassadors to elevate brands and strengthen reputations. She's conducted nationwide awareness campaigns and led high-profile crisis response efforts that have earned the trust of her clients and their stakeholders. Ellen uses her experience in corporate reputation management to help leaders of all skill levels and company sizes communicate effectively to exceed business objectives.

Kate Olson is the Manager of System Communications at North Memorial Health. She brings more than 18 years of experience in both internal and external communications, nine of which have been in healthcare. Specializing in crisis communication, change management and thought leadership, Kate has excelled in developing strategies that elevate brand reputation and enhance employee engagement.

Throughout her career, she has held key roles at Children's Minnesota and Target Corporation, where she led communications initiatives for high-profile initiatives and crisis situations. Kate thrives on mission-driven work and holds a special passion for the unique, ever-evolving, complex world of healthcare communications.