PR Education: What Does the Next Generation Need to Succeed?
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Founded in 1973, the Commission on Public Relations Education (CPRE) provides recommendations on public relations education for universities and professional associations around the world.
CPRE’s latest signature report, “Navigating Change: Recommendations for Advancing Undergraduate PR Education,” offers an in-depth look into what’s needed and expected of educators and practitioners when it comes to guiding the next generation of PR professionals. The report is based on a survey of nearly 200 educators and just over 460 practitioners, including members from IABC.
Matt Tidwell, IABC board member, sits down with Drs. Elizabeth Toth and Pamela Bourland-Davis, lead editors of the report, to understand the research and its findings.
Tune in as they discuss key findings of the report, from the role of ethics to DEI, data/analytics, the future of the workplace and more.
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