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Home Events and EducationEvents CalendarDetails
The Art & Science of Persuasion - IABC Philadelphia

The Art & Science of Persuasion - IABC Philadelphia

8 - September | 11:00 AM
Virtual

Contrary to popular belief, sales and negotiation are skills that can be learned, not innate talents reserved for a few. While many frameworks exist, the tactical skills to implement them effectively are often neglected. This webinar aims to bridge that gap by incorporating research from psychology, behavioral economics, and influence.

Attend Virtually (11:00-12:00pm CT/12:00-1:00pm ET)

Three Session Takeaways:

Understand the psychology of influence and persuasion

Learn the 3 Basic Human Truths of change and decision making

Apply key psychological principles in your day-to-day role

 

Please note that all events are listed in Central Standard Time/Central Daylight Time (CT) unless otherwise noted.

ADD TO CALENDAR Register

Speakers

Ben Wise

Ben Wise brings 15 years of advertising expertise as Google's Head of Programmatic Media, where he shapes the future of digital advertising. A dedicated community leader, Ben serves on the Daily Bread Food Bank Board and mentors high-growth startups on sales strategy and market penetration. His unique blend of corporate leadership and philanthropic impact offers audiences actionable insights on influence, leadership, and strategic growth.

Darren Chiu

Darren Chiu, a Strategy Lead at Google, architects breakthrough marketing strategies across diverse industries. His innovative approach combines 12 years of business acumen with the dynamic creativity of professional storytelling. Recently named an Emerging Leader in Advertising & Sales by The Peak (2023), Darren brings a distinctive perspective that merges strategic thinking with engaging communication. His talent for comedic storytelling adds an unexpected dimension to his presentations, making complex concepts accessible and memorable.

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International Association of Business Communicators

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