Using Storytelling and AI to Create Content People Actually Want to Read - IABC Dallas

Want to be engaged by a speaker who can help you see corporate communications in new ways and keep you laughing? That’s why IABC Dallas is so excited to invite you to a webinar with luminary corporate communications speaker Steve Crescenzo.

Corporate content doesn’t have to be lifeless. This event shows you how to combine classic storytelling techniques with the latest AI tools to create messages that cut through the noise.

You’ll learn how to uncover real employee stories, shape them into compelling narratives, and use AI as a smart sidekick—not a soulless content machine. We’ll explore how to train AI to write in your voice, punch up dull drafts, and help you work faster without losing your edge.

The focus: more story, less sludge. More tools, less time. Less "corporate speak," more human speak.

Chance to Win: If you register for the event and join the webinar, we will put your name in the hat for a chance to win a free, year-long membership to Crescenzo Communications’ Strategy Studio, an online professional development community for corporate communicators. The value of the membership is $899 for the year, and also includes free registration to four quarterly masterclasses, valued at $149 each. During the webinar, we will give away this amazing subscription to only one winner.