Webinars

IABC offers free member-only webinars on the latest trends and best practices in communication. Join the live sessions or watch the session recordings at your convenience. Bookmark this page to stay up-to-date on the latest webinar offerings.

Upcoming Webinars

Trends Transforming Employee Experience and Company Brand in 2021

As organizations reimagine the future of work and the hybrid workplace, the employee digital experience will emerge as a key component to maintaining company culture. The past year has led companies to create experiences for their employees that are personalized, engaging and built on connections with a source of truth.

Join Emmett Herrick, Employee Experience Coordinator, as they share insights on improving the employee experience and connecting a globally dispersed workforce through a company intranet. Learn how Greenhouse developed a strong content management strategy to shape the employee experience through communication using Simpplr.

In this webinar you will learn:

• Why a strong internal communication platform is needed for company culture
• The importance of augmenting accessibility to company information & policies
• How to transform the intranet and employee experience

Presenter / Emmett Herrick is an employee experience professional with years of experience across start-up, non-profit, and corporate office environments. At Greenhouse, they work on the Employee Experience team to augment the working experiences of staff through, among other things, management of a perennial rewards & recognition program, life event perks, and Greenhouse’s company-wide intranet. 

 

Date: 5 August 2021
Time: 12-1 p.m. CDT
Open to all communication professionals

This webinar is sponsored by:

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Embracing Tech of the Future, Using a Timeless Tool of the Past

In 2021, we have access to countless technological tools to deliver messages to our clients, customers, and communities. But this hasn’t helped our ability to connect with them on a deeper level. For many small to medium-sized brands, having so many tools and platforms has created more problems. They struggle to keep up with new media. They’re overwhelmed with all the options and don’t know where to spend their time or money. They find themselves spinning in circles, neglecting a long-term strategy and losing that valuable connection with their audience.

Since the beginning of humanity, one thing has been consistently used to build trust among people: storytelling. We used to tell stories around the campfire to strengthen our communities and now we tell them to grow our audiences, sell our products, and raise awareness for our causes. Storytelling is a proven science that evokes empathy, creates trust between seller and buyer, and inspires people to take action. If you use technology to tell stories so that your customers will feel a part of them and want to share them with the world, you will create loyal, long-term relationships with your communities, no matter what tools you use.

The session’s takeaways include:

1. How to use digital storytelling techniques to craft stories that create empathy and move audiences to action in just seconds
2. How to hack human psychology to make your stories more memorable
3. When and where to share your stories for optimal return

Presenter / Rain Bennett is a two time Emmy-nominated filmmaker, writer, keynote speaker, and storytelling coach with over 15 years of experience producing documentary films. With his company, Six Second Stories, he helps purpose-driven companies and organizations create short-form, heartfelt video stories to motivate their audiences to take action. His films and articles have been seen around the world and he hosts a weekly podcast called The Storytelling Lab. His mission is simple: to teach people how to leverage storytelling to grow their communities, deepen their connections, and maximize their impact in minimal time.

Date: 12 August 2021
Time: 1-2 p.m. CDT
IABC Members

Creating Shared Understanding and Alignment Part 3: How to Sell Your Corporate Story

So, you created a cracking corporate story and some awesome content to support it. The audience at your CEO town hall gave it a standing ovation and the survey feedback is glowing.

Now’s the time for a reality check. You haven’t achieved anything. The real work is just beginning.

It’s one thing to create an awesome corporate story. Ensuring your senior leaders, people leaders, and, ultimately, employees really buy into it is something else entirely.

That’s why the dreaded ‘cascade’ is so difficult that many have given up on it.

But it’s possible to build an organization where everyone understands the big picture and, critically, how their work contributes to it. You just need to realize that you can’t just ‘communicate’, ‘launch’, or ‘release’ this story. You’ve really got to sell it and make it real for people.

Thankfully, the move to virtual ways of working makes this daunting task more achievable.

Session Takeaways:

1. How can I make the virtual environment work for me?
2. How can I help our senior and people leaders communicate the story?
3. How can I measure and demonstrate progress? What are the tips and traps?

Presenter / Zora Artis, GAICD, SCMP, FAMI, CPM, is Australia’s leading alignment, brand and communication strategist, working with boards and executives to unlock value in their organizations, people and brands to drive performance. She is the CEO of Artis Advisory, the Immediate Past Chair of the IABC Asia Pacific region and the IABC global executive board, and Vice Chair of the IABC World Conference 2021.

Artis has almost three decades in business, marketing, communication, advertising and branding, and has worked with a breadth of private, public and non-profit organizations, including AB InBev, adidas, Aurecon, AusNet Services, AIA Australia, A2 Milk Company, GSK, LendLease, Weir Group, Marsh and the Victorian Government.

Her communications work has been recognised globally with IABC Gold Quill Awards. She is also a judge for the IABC Gold Quill Awards, Australian Marketing Institute Awards, IAP2 Core Value Awards, and WARC/Cannes LIONS Awards for Effectiveness.

Presenter / Wayne Aspland is a writer and communicator with more than 15 years’ experience in corporate, leadership and internal communications (including Head of Function). He has also lectured in communications at Deakin University, and is a past member of the IABC Victoria Board and the current director of the IABC APAC Region Board.

Wayne has been intensely interested in alignment comms for over ten years. He has created one-pagers and alignment comms strategies for several large companies. Together with Zora Artis, Wayne has also published two significant papers on the subject:

• Strategic alignment: how communicators can change the face of leadership (2018)
• The road to alignment (2021)

Date: 19 August 2021
Time: 4-5 p.m. CDT
IABC Members

Just Be Yourself, But Who The Hell Is That? Using Ego State Optimization for Enhanced Performance

It’s pretty obvious to most of us that we have different aspects of our personalities that come out in different situations. We are different around our parents than we are our bosses. We have a different attitude and persona when dealing with children than we do dealing with our coworkers, or hopefully we do. What if we can examine these different states, get to know them and call them at will to help us achieve more and optimize our time and performance?

Using ego state theory we can identify the working aspects of our personality, name them and learn how to bring forward our best self for the situation at hand. Practical, easy and effective techniques to help you be the best you you can be.

The session’s takeaways include:

1. Learn what ego states are and how they are formed.
2. Discover your ego states and how to map them for optimal execution.
3. Gain practical knowledge of techniques that will bring different states in to the executive to handle the task at hand.
4. Explore anchoring techniques to guarantee the right aspect for the job is available to you.

Presenter / Kathy Gruver is an award-winning author, professional speaker, and coach with over 30 years of experience in mind/body medicine and human behavior. She’s an entertainer and educator imbuing all of her programs with practicality and passion. With a West Coast mentality and an East Coast delivery her humorous, down to earth and engaging style has captivated audiences on four continents, three cruise ships and a handful of islands. She said it’s been her true honor to have delivered two TEDx talks.

Kathy has written eight books which have garnered 12 awards, hosted a TV series based on her first book, developed a stress reduction program for the US military, and cohosts the Fire and Earth Podcast. She has penned countless articles and appears regularly as a guest on radio, TV and in print media. She has earned her PhD in natural health and has studied mind-body medicine at the famed Benson Henry Institute for Mind-Body Medicine at Harvard.

Date: 26 August 2021
Time: 12-1 p.m. CDT
IABC Members