How to Spot the Most Common Crisis Management Traps and Successfully Navigate Through Them
COVID-19 has reinforced the criticality of getting communication right in a crisis, yet many organizations continue to make the same predictable mistakes in their crisis response. As a consequence, reputations, organizations and their stakeholders are unnecessarily harmed.
As the guardians of organizational reputation, communicators must play a critical role in ensuring their organizations avoid these crisis management traps.
With 25 years’ experience working with organizations in crisis, Jonathan Hemus knows the most common crisis management traps and their potentially disastrous consequences. This session will reveal his ten golden rules to avoid these catastrophic pitfalls and ensure a purposeful and surefooted crisis response.
Through Jonathan’s insights from the frontline and participation in a scenario-based exercise, attendees will learn how to deploy practical, powerful tools, provide sound counsel to leaders confronting a crisis and reduce the impact on both the organization and its stakeholders.
The three key takeaways for this webinar include:
- The ability to recognize and avoid the ten most common crisis management traps
- An understanding of techniques such as ‘strategic intent’ and ‘main effort’ to ensure a purposeful crisis management response
- A fresh perspective on how to support their leadership team or clients to avoid the unnecessary damage caused by a mishandled crisis
Presenter / Jonathan Hemus is the founder and managing director of crisis management consultancy Insignia where his clients include Cathay Pacific, DP World and Lidl. He was previously global head of crisis and issues management at international consultancy Porter Novelli. Jonathan is the author of ‘Crisis Proof – How to Prepare For The Worst Day Of Your Business Life’ which was named as the Specialist Business Book of the Year in the 2021 Business Book Awards. He is a visiting lecturer at Catolica Lisbon School of Business and Economics, Henley Business School and the University of Central Florida. He is also chair of the Advisory Board at Aston University’s Crisis Centre where he lectures as a member of the faculty for its MSc in Crisis and Disaster Management. He is a trusted commentator on breaking crises for media including the BBC, CNN, Forbes and the Wall Street Journal and has spoken at conferences and events across four continents.
Date: 9 December 2021
Time: 1-2 p.m. CST