Proving the ROI of Internal Communications
Employee Communications professionals everywhere struggle to show their impact. But the C-suite cares more about the results than they do the actual communications. Clear, effective ROI models have long evaded the Internal Comms function. However, with the right approach and an understanding of what matters to various stakeholders, showing ROI is easy.
Join internal communications thought leaders Erica Goodwin and Lauren Banks from Audacity and Matt Aaronson from Simpplr, as they share simple, pragmatic and effective approaches to justifying the function’s ROI.
Three Session Takeaways:
- A sound ROI model for internal communications professionals to better evangelize the impact of their function
- Various ways to make a business case for and justify the ROI of internal communications
- Multiple case study examples where companies effectively showed how their communications initiatives impacted the broader business
Matt Aaronson, Sr. Director of Product Marketing, Simpplr
Matt Aaronson spent the early part of his career launching and scaling new platform products for companies in the digital advertising technology space, working with hundreds of brands and agencies, both consumer and B2B, to get better outcomes from their media budgets. As a product marketer, his experience has firmly impressed on him the paramount importance of internal communications in any change management process. At Simpplr, Matt works to help leaders in internal communications, HR and IT use their most essential communications channels to drive employee engagement, boost productivity, and usher through business transformations.
Erica Goodwin, IC|DEX Partner, Audacity
No one hates writing a bio more than I do. Despite writing millions of words in my 20-year career for and about others, the awkwardness of writing about myself is palpable. My nature bends toward empathy, and I have a strong desire for alignment and fairness. Early on, I noticed conversations with colleagues often ended with questions about why leaders did not inform us about the business, decisions, and progress.
The lack of communication often—and perhaps unknowingly—created a culture of distress and fear. Seeing people spiral sparked my desire for change. That’s when I found internal communication, and my sense of purpose, in amplifying employee voices and acting as a connector between employees and leaders. I started drawing lines between people, ideas, themes, and systems to provide strategic counsel all in hopes of creating positive change—injecting heart and compassion at every opportunity.
As print gave way to online platforms, what started as cracking open freshly printed newsletters shifted to developing news and information platforms as part of the digital employee experience.I’m grateful that I get to pursue my passion by helping companies see the bigger picture in creating plans and platforms that put people first to inform, involve, and inspire employees.
Lauren Banks, Audacity
As a kid, there were few things that captivated me quite like a good story. The power of storytelling and the unique pull it has to inspire and connect people across different backgrounds continues to fuel my deep love and appreciation for the art of communications. For nearly fifteen years, I’ve used this passion for storytelling to help leaders find their voice, drive change during difficult times and create value for some of the world’s most admired companies.
Whether leading communications teams in-house at organizations like Fiserv, JPMorgan Chase and Children’s Healthcare of Atlanta, or on the agency side supporting clients who are facing complex business challenges, I’ve seen the impact compelling messaging and narrative development can have on a company’s most critical asset: their people. The connection between strong client advocacy and employee engagement is proof that a successful communications strategy starts with an organization’s workforce. I am honored to be part of a profession that has the ability to transform what’s possible for employees – and in doing so, create real value for clients and shareholders.
12 July, 2022
12:00 pm CT
Open to all communication professionals
Sponsored by Simpplr.