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Home Events and EducationEvents CalendarDetails
Building a Business Podcast that Connects - IABC Colorado

Building a Business Podcast that Connects - IABC Colorado

25 - June | 1:00 PM
Virtual

Podcasting has exploded in popularity, but creating a show that truly supports your brand and business goals takes more than just hitting “record.” Organizations have an opportunity to stand out by selecting the right structure, voice and strategy to reach audiences in a meaningful way.

This virtual Lunch & Learn session will explore podcasting as a powerful business communication tool. Attendees will examine a range of formats and gain practical insights for launching or refining a show. Whether your goal is internal engagement, thought leadership or customer connection, this session will help you determine if podcasting fits your strategy and how to do it well.

Attend Virtually (12:00-1:00pm MT/1:00-2:00pm CT)

Please note that all events are listed in Central Standard Time/Central Daylight Time (CT) unless otherwise noted.

ADD TO CALENDAR Register

Speakers

Brent Bowen

Brent Bowen is Founder of Sparkcade Marketing. With 25 years of experience, Brent's work has appeared in NPR, Sports Illustrated and Wall Street Journal. Clients include H&R Block, Spencer Fane LLP, T-Mobile, UMB and Walkin' & Rollin' Costumes. He's a veteran podcast producer, having run both media and company-branded shows. As a professor for the University of Kansas, Brent teaches podcasting in their Master's in Integrated Marketing Communications program. He currently hosts the show Cultivated Marketer.

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International Association of Business Communicators

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Chicago, IL 60611 USA
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