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IABC Leaders: What You Need to Know About the IABC and PESO Model Partnership

22 - January | 9:00 AM

Virtual

In this 30-minute conversation, IABC National and PESO Model® creator Gini Dietrich will introduce the PESO Model Certification and why it has become a foundational framework for modern, integrated communications.

We’ll cover what the certification includes, how it supports strategic thinking across paid, earned, shared, and owned media, and why IABC members are being offered a special, reduced rate.

You’ll also learn how to share this opportunity with your chapter in a way that adds value — not noise — to your programming. This session is designed specifically for IABC leaders who want practical tools, credible frameworks, and professional development opportunities their members will actually use.

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Speakers

Gini Dietrich Founder, CEO, and Author, Spin Sucks

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model® and has crafted a certification for it in collaboration with Syracuse University. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast. She also holds "legend" status on Peloton.

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IABC Leaders: What You Need to Know About the IABC and PESO Model Partnership

Speakers

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