More Than a Job Title: How the Impact of Your Personal Brand Matters in Business Today - IABC Minnesota

Kathleen Crandall knows that your personal brand isn’t just a tagline—it’s the key to unlocking new opportunities and making a lasting impact. As the founder of Know My Impact and the IMPACT Personal Brand Experience™, she’s helped executives, leaders, and professionals harness their brand to elevate their careers. With more than 30 years of experience in PR, communications, and brand-building—from startups to Fortune 100 companies—Kathleen is a go-to expert on visibility and influence. In this webinar, she’ll share proven frameworks to refine your brand, stand out in your industry, and create career opportunities that align with your strengths.

Amy Spencer knows that great communication is the key to success—whether you’re building a brand, a business, or a career. As the founder of Evo Communications, she provides busy corporate leaders at mid-to-large companies with a seamless, reliable way to find top-tier, pre-vetted communications consultants. Through hundreds of one-on-one interviews, she personally curates the “Evo Circle of Talent,” ensuring clients get unparalleled expertise. With more than 20 years of experience leading teams of employees and consultants at companies like Target, UnitedHealth Group, and Kohler, Amy understands how to build high-performing teams that drive impact. In this webinar, Amy will share real-world strategies to strengthen your personal brand, elevate your communications, and position yourself for career growth.